Our goal is great customer service, to help sucessful local businesses make money and grow to benefit our community.
Scher Maihem Publishing Ltd.
Avilla eNooZ--FREE weekly online e-newspaper
Kendallville Mall--FREE monthly newspaper mailed to 12,000 local homes
FUN Guide of NEInd.--monthly list of fun things to do in four-county area, printed, 6,000 circ., webpage
KendallvilleTV on YouTube, low cost videos for your business
www.kendallvillemall.com
www.avilla.org
Ad rate sheets for print and internet ads here
Contact us for an ad, service@kendallvillemall.com
Or contact us here:
PO Box 313
109 Baum St.
Avilla IN 46710
260-897-2674
service@kendallvillemall.com
About the K-Ville Mall, only TMC newspaper in Noble County
The Kendallville Mall and newspapers such as ours were the early pioneers in total market circulation, and have become the trend-setters in the newspaper business. Once scoffed at and ridiculed by the paid newspaper industry and given names like “throw-aways,” “shoppers,” and worse, newspapers such as ‘Kendallville Mall’ have now become the industry “business model.”
Advertisers are facing a large variety of choices in advertising media and paid newspapers are facing a dwindling base in subscriptions.
Because of this, most newspapers are forced to offer some alternative to their outdated subscription-based delivery system. Following industry trends in the newspaper business, many of them are moving to free total market distribution newspapers.
The Kendallville Mall has always offered a Total Market Circulation, or as it is more commonly referred to in the industry, “TMC.” It is our only business and as such we have taken constant steps to maintain and improve the quality of news and advertising, as well as the integrity of our distribution, and that's why our issues are mailed, to guarantee delivery.
Subscription-based newspapers† continue to struggle while trying to maintain a daily paid circulation and still compete in a market of broader circulation newspapers. Many offers are made with combinations to entice advertisers to use their lower circulation days at a reduced pick-up rate disguised as a “deal,” claiming 1/2 price or more. In reality, however, the cost is a premium rate when you factor in they are reaching only a little more than 35% of the county’s households.
Another gimmick dailies use to try to maintain their daily base is to offer special sections and news features on the “off” days to keep costs down and lure people into subscribing. While this may be helpful to the newspaper in building subscriptions, it is not fair to the advertiser. The advertiser may not always be totally aware of when a special section is being distributed, and if it is an “off” day they will only be receiving 35% market saturation.
With ‘The Mall’ you can always be assured you will be reaching the most complete distribution in the market because our monthly issue is TMC deliveries with a circulation of 12,00 copies each issue distributed to East Noble County’s households along with fringe areas of surrounding counties. ‘The Mall’ is the only area newspaper to offer mailed TMC distributions each month.
